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5 Suggestions for Attracting and Retaining Customers Using Sensory Marketing
- Liven up your interiors with fragrance It's best if customers associate scent solely with your brand. They'll remember an olfactory calling card more than any other form of advertising.
- Match the scent to your marketing strategy Your company needs a scented logo just as much as a graphic logo. A scented logo will set you apart from the crowd. Consider lavender, which has a relaxing effect, or citrus fruits, which will attract and heighten customer attention.
- Use simple scents Complex, multi-layered scents can be irritating. So, choose simple scents like a pure orange, which won't distract customers like complex, floral blends.
- Use scents that will take over Choose scents that delay customers' departure from your store. When Nike introduced the scent to its stores, the willingness to buy increased by 80%. When a gas station in Australia sprayed the scent of coffee, beverage sales increased by 300%. Meanwhile, British toy store Hamleys applied the scent of Pina Colada. The result? Parents spent longer wandering around the store.
- Don't overdo it Consumers can become quite upset when they realize they're being manipulated. If you tone down your scents and use subtle charm, you'll succeed. But if you don't do it right, you'll face the stink of failure.