Aromamarketing as a brand identification tool

Diffusing fragrance in banks, other financial institutions, stores, or clubs is an inexpensive and effective way to attract customer attention and create a memorable experience. Since emotions and memory are closely linked, creating an emotional connection with a customer activates their memories, especially if they had a positive experience at your store or bank. Fragrances help build a company's image and influence positive customer feedback. For small brands, aroma marketing can be particularly helpful, as it's a relatively inexpensive way to identify them. Customers are more focused in environments dominated by pleasant scents. In such an environment, they pay more attention to the place they are in. This, in turn, promotes brand recall . One study found that 80% of men and 90% of women associate a specific scent with specific memories and experiences. A whiff of that scent is enough to rekindle old, fond memories. A brand with a scented logo has a 65% chance of being remembered by customers even after a year. Companies without such a logo must consider a 50% risk of customers forgetting about them within three months.