Aromamarketing benefits employees

Fragrancing rooms reduces stress among employees and increases their efficiency, concentration and accuracy. Scent marketing in banks, shops, and car dealerships is a given. But what about scenting spaces in offices and workplaces? What are the benefits of flavoring? Aromatizing workplaces:

• reduces stress among employees,
• increases employee productivity, concentration and accuracy,
• eliminates distracting and unpleasant odors.

Why is flavoring so important? According to Business Insider, people working under high stress cost a company more than the average employee. Creating a pleasant work environment benefits both the employee and the employer. There's a direct correlation between the structure and conditions of an office and employee productivity (published in the Journal of Public Affairs, Administration, and Management). What does scent marketing look like in practice? The American telecommunications company AT&T received complaints from employees about a chlorine odor emanating from the corporate swimming pool. To combat the problem, they installed citrus-scented devices. The fragrance effectively neutralized the irritating chlorine odor. The work environment improved, and employee complaints ceased.