Aromamarketing – ideas that will inspire you

A growing number of well-known (and lesser-known) companies are now realizing that a customer's nose drives brand loyalty. They're incorporating scent into their campaigns because its incredible power enhances the overall customer experience. Scent encourages customers to stay longer, spend more, and return again and again. Depending on the type of business , scenting enhances the customer experience, guest experience, and boosts staff morale. Scent marketing has spread almost globally, gaining popularity in Europe, Asia, North America, and Japan. The benefits of this marketing technique have been recognized by leading brands, including Holiday Inn, British Airways, BMW, Opel, OBI, Lufthansa, TUI, Mercedes-Benz, Honda, Nike, Sony, Adidas, Disney, and others. How can you get on this list? Explore ideas that will inspire you. Follow in the footsteps of the best. Here are examples that prove it really works.

15-20%

Customers stay longer in a store that's flavored by roughly this percentage, according to American observations. And if they spend that much more time browsing, there's a higher chance they'll spend more cash with you.

Christmas flavoring

In the pre-Christmas period, sales increased by an average of 22% in stores that diffused the scents of tangerines and coniferous forest into the air.

Perfumed restaurants

Capital Research Group research found that restaurants that flavored their premises experienced higher revenue . Revenue increased by 30% compared to restaurants that did not flavor their premises.

Holiday Inn

For years, one of the largest hotel chains, Holiday Inn, has been using the mandatory scent of Bulgarian rose in its rooms. The subtle, almost imperceptible aroma creates an atmosphere of friendly warmth , making guests feel right at home.

Starbucks

When entering a Starbucks, the distinct aroma of freshly roasted coffee is immediately noticeable. Combined with the music, it creates a relaxing atmosphere. The coffee chain has patented this method of attracting customers in the United States.

Gordon's Gin

The producer of this drink filled British cinemas with the scent of juniper when gin advertisements were shown on the screens.

Calvin Klein

Calvin Klein salespeople came up with an original way to attract customers : they attached samples of their perfume to theater tickets.

Louis Vuitton

This French company, which produces, among other things, elegant handbags, scents its newly opened stores with a specially composed fragrance. The delicate aroma of leather symbolizes the brand's luxurious character.

Travel agencies

One French travel agency recreated the atmosphere of a relaxing place by perfuming the space with the scent of exotic plants and sea sand.

Galeries Lafayette

The famous Parisian shopping mall appeals to all of its customers' senses . Special fragrances are released during promotional events, allowing customers to associate the mall with pleasant experiences.