Flavoring as a way to increase sales

How do you increase sales? How do you create an emotional connection with customers? How do you encourage them to make more purchases? The answer to all these questions is scent. Start scenting.

How does scent increase sales?

All of our experiences and emotions are strongly linked to the sense of smell. Essentially, it's the olfactory "bulb" that processes scents and is connected to our limbic system. This system is the part of the brain that processes emotions and memories . This means that emotional associations influence our olfactory likes and dislikes. Positive associations between a place and a scent will create an emotional connection with the very location we experience pleasantly. When it comes to shopping, this will be a key factor influencing our purchasing decisions.

How to create an emotional bond with customers?

A Nike study found that ambient scenting can increase purchase intention by up to 80%. By diffusing the right scent in your store, restaurant, or car dealership, you'll create an emotional connection with your customers. This will encourage them to buy, and in turn, boost sales.

Examples confirming the effectiveness of aromatization

Sales of breakfast, coffee and pastries increased when the Novotel hotel chain diffused the aroma of coffee in the morning. Sales of shampoos placed in the pleasantly scented display increased by 36.9% . Overall shampoo sales in the store increased by 27% . A London club found that sales of the Malibu drink doubled when the venue was scented with coconut. A study by Washington State University found that shoppers spent 20% longer in a store where they were surrounded by a citrus scent like an orange.