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- Flavoring the Restaurant Environment. Does It Make Sense?
Renowned restaurants are brimming with delightful aromas—from sizzling meats to freshly baked bread to the delicate scents of wine. Could ambient aromas play a role in such an environment? As it turns out, they do. A significant one at that.
We leave the kitchen and dining room alone
Generally speaking, from an olfactory perspective, it's a good idea to leave the kitchen and main dining room alone. This is due to the natural ability of
food and beverages to produce pleasant aromas. Adding an additional scent would create unnecessary chaos there.
We focus on subtle scents
However, many restaurateurs designate spaces in their establishments that are separate from the main kitchen or dining room. Here, too, aroma marketing can make a real difference. Simply choose a subtle scent. "Subtle" is the key word here. Only with its help will the customer experience be even more enhanced.
Imagine you run a restaurant that primarily serves steaks. Within that restaurant, you have a separate bar—made of wood and leather accents. A strong, masculine design that will perfectly complement the delicate scents of tobacco, whiskey, or various woody and earthy notes.
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