Billboard like a steak

One roadside billboard in North Carolina not only depicts a giant piece of meat, but also smells of it. Is this the future of advertising? An American grocery chain has erected a giant sign along a road to promote its new brand of beef. The billboard disperses the aroma of the meat during rush hours, between 7 and 10 a.m. and 4 and 7 p.m. Drivers heading towards Catawba County are suffering, unable to feast on such a tasty morsel. The aroma emanates from a large piece of steak, accompanied by a large French fry on a giant fork. This advertisement is one of the first of its kind in the United States. Technically speaking, chemicals perfumed with beef were used. The entire area around the billboard smells of meat. Does this form of advertising appeal to the people working nearby? We wouldn't mind having a fragrant slab of fried meat growing nearby.