Want to increase sales? Fragrances can help.

Scent is an effective marketing tool, yet it's often overlooked by retailers. Aromamarketing is a powerful way to differentiate yourself from the competition. Not only will it make you stand out from the crowd, but it will also encourage customers to shop and increase sales.

Smells encourage shopping

A 2013 study highlights that ambient scent has the strongest influence on consumer behavior in terms of emotions, evaluations, purchase intention, and return visits. The study was conducted by the Global Journal of Commerce and Management Perspective (GJCMP), an international journal of scientific studies. Another study found that customers themselves supported the hypothesis that scent influences their behavior. Researchers reported that customers experience greater pleasure in a scented environment, express a desire to revisit the store, and spend more time in a scented room than in an unscented one.

Fragrances help increase sales

Spraying fragrances in a store creates a pleasant atmosphere that encourages shopping. According to a Swedish study, shampoo sales increased by 36.9% when a pleasant scent was present. Pleasant scents make people feel comfortable in stores, causing them to stay longer and spend more. In fact, a customer who spends 40 minutes in a store is more likely to buy something than one who spends only 10 minutes browsing.

You are two steps away from aromatizing your spaces

1. Choosing the right fragrance A fragrance showcase should resonate with the product, as well as the gender, age, origin, and culture of your target market. That's why Aroma by HellCold works closely with fragrance experts to develop a scent marketing strategy to create a unique aroma for your company. 2. Choosing the right diffusion method It's important to choose a fragrance method that provides a subtle, not overpowering, scent. Aroma by HellCold offers diffusers based on cold diffusion technology. This technique disperses fragrances in a fine mist, allowing the scents to become part of the surroundings and achieving the most effective aromatization.