What do we owe to interior aromatization?

Aromamarketing is a cutting-edge concept that supports brands and companies in creating, building, showcasing, and refreshing their image, products, and services. It's one of the most affordable marketing strategies, yet incredibly effective and long-lasting. Scent marketing effectively influences customer experiences. And thanks to scent, customers long-term remember the emotions they experienced during their visit to your store, salon, restaurant, or hotel. Scent gives you a competitive advantage. It makes you stand out from hundreds of similar companies. If you splash on perfume or deodorant during your morning routine to appeal to the opposite sex, why not use scent as a way to enhance your brand?

The effectiveness of the fragrance strategy has been confirmed by research.

Almost 20 years ago, a German retail chain wanted to test the power of scent. For six months, it tested ambient scenting in its branches. It compared customer behavior when various scents were diffused into the air and when strolling through the stores was not accompanied by specially selected aromas. The aromatization resulted in:

• increased customer satisfaction,
• improving the mood and experiences of consumers,
• better visitor attitude towards the place and the product,
• extended stay time in the store,
• more frequent decision-making under the influence of emotions,
• increased tendency to shop,
• more frequent contacts with employees,
• better assessment of staff and service.

A subtle fragrance, adapted to the character of the interior

You'll achieve these effects if the scent is properly saturated. An overly intense aroma will have the opposite effect than intended. Customers will experience pleasure from being in a perfumed environment if the scent is slightly above their perception level. Their experience will be enhanced by closely matching the scent with the venue's décor, details, music, wall color, the array of products and services offered, etc. Developing a visualization of the scent will be helpful. For example, if you're perfuming a space with citrus, have it accompanied by oranges or lemons arranged on the counter. Remember : you will get the best results when:

• you will use a blend of the highest quality fragrances – say goodbye to common sprays once and for all,
• you will choose a fragrance distribution technology that will allow you to present the fragrance throughout the entire premises,
• you will match fragrance compositions to the light, music and interior design.

The above points will guarantee your customers and staff satisfaction, longer time spent in the store by shoppers, and finally – the much-awaited increase in sales.