Givaudan is growing stronger

…and acquires Activ International, strengthening its global capabilities in natural flavor and fragrance solutions. This is another step forward for the company, which focuses on natural ingredients in fragrance production. The acquisition of Activ International strengthens their 2020 strategy. Activ International, based in Bienne, Switzerland, has been a leader in food ingredient technology since 1984. It specializes in a range of natural and organic flavors and fragrances, including marine extracts, seafood, vegetables, vegetarian flavors, organic meats, and more. Givaudan CEO Gilles Andrier explains that this acquisition aligns with the company's policy of providing its customers with natural products. As a leader in this field, Givaudan, thanks to Activ International's resources—plant-based flavors, seafood, and natural meat—will be able to achieve its goals even more efficiently. Currently, consumers around the world are demanding that food companies offer natural and organic products. Activ International's product catalog will strengthen Givaudan's position, providing its customers with comprehensive and competitive solutions in the field of natural ingredients.