Hotels and Scent Advertising – Discover the 9 Main Benefits

By scenting your hotel, you provoke emotional responses from guests. A hotel's scent is the factor that distinguishes a soulless place from one that might aspire to be a second home. A fragrant hotel is not only an oasis for guests but also for employees . Who wouldn't agree that working in pleasantly scented spaces is a reason to smile? And what other reasons encourage hoteliers to take advantage of the benefits of aroma marketing?

1. Scent builds loyalty . Guests are more likely to return to a place they associate with a pleasant scent.
2. Sophisticated scents enhance the hotel's prestige .
3. Pleasant aromas improve mood by 40%.
4. The scent evokes positive emotions and memories of a given hotel.
5. Guests often describe the hotel's scent as reminding them of home .
6. Smell increases guest satisfaction , which makes them better at evaluating the services offered to them.
7. The scent that greets guests from the very beginning makes them feel more relaxed .
8. Scent gives a brand personality . A scent logo has more power than a visual one.
9. Aromas have a strong influence on the perception of the environment in which one resides.