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The vast majority of us prefer pleasant-smelling places. Research confirms that we associate scents with specific locations, products, and experiences. So, what impact does aromatization have on restaurants?
Research also shows that when we experience unpleasant odors, we don't want to return. Smell and cleanliness are closely linked. How does this relate to
restaurants ? A Harris poll found that 86% of adults equate the cleanliness of a restaurant's restroom with the cleanliness of its kitchen.
Strategic order to neutralize unpleasant odors
Most restaurants mandate the elimination of unpleasant odors in areas like restrooms and back entrances, where employees smoke and dispose of leftover food and garbage. Often, these areas are close enough to the dining room for the "aromas" to penetrate. To eliminate stench, restaurateurs still resort to aerosol sprays, plug-in
air fresheners , and other similar solutions. These technologies can be problematic. The accumulation of artificial fragrances in one area can be overwhelming for sensitive customers, as these products typically contain allergenic and harmful chemicals.
More technologically advanced products guarantee guest satisfaction
Aroma by HellCold offers devices that allow restaurant owners to control fragrance—its type, intensity, and frequency. Using cold diffusion technology (fragrance is broken down into microscopic droplets), restaurateurs can neutralize unpleasant odors at the molecular level. Diffusers that release special fragrances help eliminate unwanted odors and create a pleasant atmosphere for guests. They guarantee that customers will feel relaxed and enjoy their time in the restaurant.
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