How Mercedes attracts customers with its scent

Automotive retailers face unique challenges. They're searching for solutions to increase the average amount of time customers spend in their showrooms. It turns out that scent has incredible results. According to an analysis by Audi, customers spend an average of 1 hour and 40 minutes at a dealership before deciding to buy a luxury car. Flavoring is the solution Scenting the environment has been proven to increase customers' desire to stay in the retail space. According to a 2011 Monash University report published in the Journal of Business Research, the presence of scents results in increased levels of pleasure, which in turn positively influences shopper behavior, including time and money spent. Setting the scent machine in motion Mercedes-Benz Turkey initiated a fragranced environment in its showrooms. The first step was to develop a bespoke fragrance for the brand, called "German Leather." The second step was to install fragrance diffusers at various company locations throughout Turkey. Flavoring effectiveness The effects of flavoring were so positive that:

1. the point about space fragrance has been included in the standard dealership agreement in all Mercedes sections in Turkey,
2. the fragrance was installed in every Mercedes showroom in Turkey and Cyprus,
3. the launched program has become a pilot strategy on a global scale and will be implemented in Mercedes dealerships around the world,
4. Mercedes Türkiye was awarded the "The Best Practice" award.