How to refresh your brand image? With scent.

Holiday Inn boasts thousands of locations worldwide. Even such a well-known and respected brand must constantly maintain its image. The opening of completely new hotels took place a few years ago. The refreshed Grand Rapids hotel boasted a refreshed logo, upgraded room standards, and a specially selected fragrance oil palette. A hotel smelling of citrus, white and green tea All Holiday Inn resorts recently underwent a complete facelift. Room décor was improved, landscaping was modernized, and a signature fragrance was introduced. Each hotel committed to installing a fragrance machine in its lobby. It emits a delicate scent of ginger, white tea, citrus, and musk. The more affordable option, the Holiday Inn Express, diffuses the aroma of sweet grass and green tea. Improving facilities and seducing guests The hotel entices guests with a unique fragrance. A machine in the lobby produces delicate fragrances. It first catches the eye, then surprises with its captivating aroma. A relaxing and soothing scent greets guests, then guides them through the hotel's corridors, amidst gleaming marble and distinctive lighting. From the moment they arrive, guests see and experience the benefits that set Holiday Inn apart from other hotels. A new, fresh brand renewal concept Fragrancing its own establishments strengthened the brand's image. This shift in strategy secured Holiday Inn's leading position in the contemporary tourism market. By focusing on fragrance, management aimed to align the brand with future generations. According to the directors, those who associate Holiday Inn with their parents or grandparents will recognize the hotel's approach as a positive, innovative, and bold approach. They will soon endorse it as their own number one hotel on the global map. The chain's managers are hoping the cost of the fragrant brand improvement plan will quickly pay for itself. And the cost is substantial, estimated at one billion dollars.