How to sell with scent

Scents sell. As the hotel industry demonstrates, scent marketing is a vital complement to traditional audiovisual activities. By skillfully incorporating scent into your marketing plan, you can achieve success and build a lasting relationship with your client. Scents evoke an immediate emotional response. Modern marketers are fully aware of the utility of scents in communicating with consumers, making them a key advertising tool. Scents stimulate the overall customer experience . Amidst the audiovisual clutter of advertising, scents are taking center stage.

Attract customers with scents

At the beginning of the marketing journey, it began with sight and hearing. Overused, the capabilities of both senses quickly became exhausted. Smell filled this gap perfectly. Scented treatments first attract potential consumers and then transform them into buyers, simultaneously creating an emotional bond between brand and buyer. The potential of scents is being utilized in almost all areas of commerce, from supermarkets to car dealerships. By spreading the aromas of intoxicating perfumes, sweet baked goods, fresh fruit, and even engine fumes in these spaces, the customer's subconscious is influenced. Captivated by the scents, they create a network of memories associated with the place or product.

The possibilities of fragrances are scientifically proven

The effectiveness of the fragrance is confirmed by the numbers:

1. 35% – this is how much we remember from what we smell,
2. 5% – this is how much we remember from what we see,
3. 2% – this number speaks about remembering what we hear,
4. only 1% – refers to what we remember from touch.

Unquestionable differences. And the unquestionable superiority of smell over the other senses . Fragrances make you:

• brand identity is more unique,
• brand loyalty is more durable,
• goods and services are perceived as being of better quality.

Top ten "happy" scents

According to British polls, the scents most liked by people include: fresh-from-the-oven bread, clean linen, freshly cut grass, fresh flowers, freshly ground coffee, air after rain, vanilla, chocolate, fish and chips, and fried bacon. Poles also found a taste for the aromas in the top three . Therefore, it's worth considering this list when determining your scent priorities.