Casinos – How to Get Rich with Smell

Scenting builds a competitive advantage. Fragrances increase customer loyalty to casinos. Tests conducted in the United States demonstrate that casino revenue increases when the venue is scented. The right scent encourages guests to linger longer in the scented area, increasing purchase intentions and willingness to spend. Players placed 45% more coins into slot machines when a Las Vegas casino was perfumed with a pleasant and sophisticated scent. When Dr. Alan Hirsch (of the Smell & Taste Treatment and Research Foundation) increased the scent level, he found that revenues increased by 53% .

Why perfume casinos?

• The scent creates a relaxing atmosphere, inviting you to enter a place players won't want to leave.
• Scent provokes a sensory experience (affects all the senses) in public places and triggers the emotional connection between your guest and your establishment .
• The final impression is always better when you come from a perfumed environment.
• Fragrancing eliminates offensive odors, including smoke, mold, and other undesirable odors.
• By creating a distinctive scent, you take your casino to the next level. Customer ratings and reviews increase.

How to use the power of smell in a casino?

The world's most renowned casinos are already harnessing the power of scent. Studies have shown that certain scents help gaming establishments increase their revenue, and guests rate the venue more favorably and extend their stays. The trend of scenting casinos originated in the United States and is slowly making its way to Europe. Special systems are used to scent large areas. You'll fully enhance the customer experience by giving your casino the right scent. Furthermore, you'll completely eliminate unwanted odors – in a hygienic and cost-effective way. Your staff will also benefit – a clean and pleasant environment boosts morale and well-being.

How can you create a pleasant atmosphere despite such inconveniences as cigarette smoke and stuffy toilets?

Casino areas filled with tobacco smoke are effective in deterring even smokers. A University of Massachusetts study found that 45% of regulars would leave the casino to escape cigarette smoke . Furthermore, 36% of smokers prefer areas free from the smell of tobacco. Flavoring technology (e.g., microdroplet technology, which does not use harmful organic compounds) neutralizes these unpleasant odors (cigarette smoke and restroom stench). Customers who are not bothered by these odors spend more time in the casino and speak favorably of the establishment.