Fragrance compositions – how to choose fragrances, what to pay attention to

Scents create atmosphere. They create impressions of a given place. They evoke memories. They invite return visits. Properly composed bouquets of aromas help achieve all of these goals. And did you know that each type of scent can achieve something different? Choose scents to achieve the desired effect. Do you want to encourage purchases? Revitalize employees exhausted by monotonous tasks? Or perhaps calm anxious patients ?

The most popular types of fragrances

Highly developed countries have long embraced scent marketing. Companies use scents to enhance their image and create a pleasant and welcoming atmosphere. In Japan, scents have already dominated half of retail sales. Regions and countries determine the diversity of scents. The United States, for example, has embraced spicy scents like cinnamon. Germans prefer fruit blends of oranges or melons. The French, on the other hand, enjoy delicate floral aromas, such as lavender. In Poland, we find enthusiasts for each of these fragrance groups. Speaking of groups, the most popular fragrance groups include:

• supporting sales – it could be coconut oil sprayed in a travel agency to encourage people to buy exotic holidays; it could be the smell of fresh bread in a bakery or in the bakery section of a shopping mall,
• harmonizing/calming – e.g. jasmine, mandarin, lavender, to be used wherever anxiety and nervousness may occur – hospitals, dental offices, hospices,
• prolonging the visit – extending the time of stay in a place, travel agency, hotel, clothing boutiques, etc.; these usually include high-quality, exclusive fragrance notes that evoke the desire to possess; these may be leather scents, musk,
• invigorating – like mint, citrus fruits; for use in conference rooms during long and tedious meetings, symposia, etc.,
• improving concentration – especially useful in offices, call centers, during meetings or training; these include rosemary, citrus, mint, basil; for example, in Japan, some companies spray one of these scents in factory halls to increase the concentration of employees burdened with monotonous tasks,
• appetite stimulants – such as vanilla or coffee, used in cafes and restaurants.

A Japanese company once implemented an interesting solution. A special fragrance composition adapted to the time of day. In the morning, employees were awakened by citrus aromas, at noon rose oil alleviated stress, and in the evening the scent of moss relaxed them. A separate group consists of custom-made fragrances, personalized and tailored to individual needs. For more information, please refer to the article on fragrance logos.