Scent marketing is an increasingly popular trend. Some companies are even using it more broadly, spraying fragrances outside their showrooms to attract customers on the street. As brand equity continues to grow in importance, it's unlikely that scent marketing will lose its popularity.
The unlimited range of fragrances allows for a wide variety of scent combinations. This means scent marketing can work for an infinite number of different businesses.
From cars to airlines,
scent is used to distinguish one brand from another. Take Play-Doh, for example. Would you recognize it just by its scent? Of course you would.
Scent design is permeating many markets. Automakers, in particular, have recognized the value of the intoxicating "new car scent." This is a huge advantage for their companies. They bottle custom-made fragrances and spray them on new cars. For example, Cadillac fills its interiors with a custom-made fragrance called "Niuans."
The Westin hotel chain also draws on the wealth
of scent marketing . A popular practice is to scent hotel lobbies with the aroma
of white tea . This emphasizes the simplicity of the interior, allowing guests to relax and unwind.
Sony refreshes its lounges
with tangerine and vanilla , while Singapore Airlines has been giving away scented towels to travelers for over a decade.
The demand for similar services is constantly growing, and these examples confirm that scent marketing is open to every industry.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
