Water? Or juice? Your mouth won't know the difference. The fruity flavors added to the cup trick your brain into thinking the water tastes the same as its smell. This cup will change the way you drink water. Forever!
The Right Cup uses fruity flavors to confuse the senses. The scents added during the cup's production process give it a "taste," tricking the brain into mistaking plain water for a fruity drink. Production begins in February of this year, with the first customers arriving in April. Initially, the plastic cups will be available in four flavors: blueberry, orange, apple, and lemon-lime. Later, cola, peach, and other flavors will also be available for regular purchase. The Right Cup starts at $35.
How did the idea for the mug come about?
The project was the brainchild of Isaac Lavi after he was diagnosed with diabetes. Lavi, founder and CEO of The Right Cup, avoided sugary drinks but hated the taste of water. As an expert in scent marketing, it seemed obvious that he was looking for a solution that integrated the sense of smell.
The Right Cup team collaborated with food technologists, engineers, and doctors to create a product that can replace flavored beverages. To achieve this, aromatic fruit scents were incorporated directly into the cup's material. The cup's natural fruit aroma was combined with a patented sweetening technique.
Is there science behind this?
The overall taste experience is the result of a combination of the senses of smell and taste. Since the tongue detects only five basic tastes: sweet, bitter, sour, salty, and umami, the sense of smell is responsible for approximately 80% of taste experiences. When we eat or drink, volatile food aromas travel from the nose and mouth to the nasal epithelium, which sends a message to the olfactory bulb in the brain that specific smells and tastes are being perceived. When drinking from a novelty cup, the nose fully appreciates the fruity aroma, while the tongue flirts with a hint of fruity flavor. As a result, the brain believes that one is drinking delicious, flavored water. In reality, this is a scientific illusion. The user is consuming plain water—
no calories, sugar and carbohydrates, no preservatives and no other additives.
Who is this mug for?
The Right Cup is for people who drink water but don't enjoy this tasteless experience. It's for people who don't drink enough water because they're addicted to the sweet taste of sugary drinks. It's for children who typically resist drinking plain water. Finally, it's for those who need to limit their sugar intake and want to lose weight.
How long will The Right Cup last?
The mug is made of smooth, hard plastic. It consists of three parts: a clear outer container, a curved, colored inner container, and a colored rim. Each fragrance lasts an average of six months. Owners are advised to wash it by hand rather than in the dishwasher. This protects the fragrance and makes it last longer.
If your New Year's resolution is to cut calories and drink more water, this "crafty" cup can help. Drink water and feel like you're savoring a glass of fresh lemonade. When you start cutting back on high-sugar drinks, you learn to appreciate flavors at lower levels. You'll enjoy the taste of other foods and drinks more.
