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Excitement builds every time a new installment of the Avengers—the comic book superheroes who battle the world's greatest villains—is released. One American company hopes that fans of the series also dream of smelling like their movie idols.
The perfume manufacturer, which already has fragrances based on "Star Wars" and "Star Trek," is selling colognes that are variations on Marvel characters. You can smell like Thor, the Hulk, Captain America, or another member of the superhero gang. The question is: why?
The company's CEO, Andrew Levine, founded the company on the premise that people want to smell like their movie idols. After all, they're offered T-shirts and other merchandise. Levine opted for something you can wear but not see.
Now the trick is to figure out what bouquet of scents the Avengers exude. Levin has figured that out, too. All you need to do is "prepare" a scent that will be the essence of each character.
The Scent of Captain America
Captain America's cologne is called
Patriot . What does his arrogance smell like? It's fresh notes of lime and white pepper, with a touch of dry oak, sandalwood, and tequila.
Smell like the Hulk
Hulk's fragrance is called
Smash! It's about losing control of yourself. This one smells of woods and water, accompanied by yuzu, bergamot, and tarragon. Unexpectedly, notes of water lily, musk, cedar, nutmeg, and vetiver join the composition.
Thor – the only one worthy
Thor – the only one among this group who smells worthy.
Worthy, that's the name of this cologne. The gods apparently exude a scent of citrus trees, bergamot, frozen ginger, wheatgrass, and grapefruit.
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