Pepsi patents scented cap

To replace the smell of plastic, Pepsi patented an innovative, scented cap. Pepsico, concerned about the intense smell of plastic packaging, sought a way to make consumers smell the drink first, not the plastic. PepsiCo's founders conceived the idea of ​​a scented cap . They placed scented capsules inside. When a customer opens the bottle, the capsules release an aroma corresponding to the beverage, enhancing the overall taste experience. This is an ideal move by PepsiCo, as it has been proven that the share of smell in the overall perception of taste is as much as 70%.