Perfumed spaces of commercial premises

By diffusing warm and uplifting scents, you give your customers a sense of luxury and comfort. You make their visit to your establishment an unforgettable experience. Furthermore, the scent increases the likelihood that a customer's visit will end at the checkout. It's been proven that scenting retail spaces influences dwell time. Potential customers linger longer and spend more time browsing. The longer this activity lasts, the more likely they are to make a purchase. People enjoy browsing while surrounded by a delicate, pleasant scent.

Why is perfuming your surroundings so important?

Fragrances can be both entertaining and enticing. What significance do they have in retail spaces? When you spray your specially formulated fragrance, customers:

• they will rate your point of sale higher and more favorably,
• are more likely to make impulse purchases,
• will experience increased levels of satisfaction.

Where can you flavor?

Companies specializing in scent marketing offer a range of solutions tailored to any space and any type of store. Whether it's a high-end boutique or a second-hand clothing store, the goal for every owner is the same: to attract customers and make them desire a specific product. What types of scenting can you choose from?

1. External – the scent of perfumed air attracts customers inside or highlights special promotional activities.
2. Internal .

What are the benefits of in-store flavoring?

A warm and welcoming welcome – achieved by scenting the entrance area to your premises with the scent you have chosen or one that suits your customer profile. A welcoming atmosphere that encourages shopping – the aroma that greets you at the entrance spreads to the central part of the store. A memorable calling card – the scent exudes welcoming vibes. Customers entering this space create an image of a refined place with high-quality products. Drawing attention to the product – you can also use scent to draw a visitor’s attention to a specific product or section in your store.

How to implement an aroma marketing plan?

It all depends on the type of fragrance you choose. Fragrance dissemination devices can be installed to ensure maximum efficiency. Together with an expert, you'll determine the type of installation. You'll choose the location for the diffusers. Often, the best location is a utility room. In this case, the fragrance escapes through a hole in the wall. Electricity should be provided to the installation point. Perfuming your surroundings opens up many possibilities. You can deliver fragrance through ventilation, air conditioning, or diffusers. You can hide the devices in the wall or place them elsewhere in the store. The fragrance dissemination device will harmonize with the interior design, so everyone will think it's a decorative element.