The first attempts at aroma marketing in Silesia took place in 2005.

The Fashion House Outlet Centre in Sosnowiec was one of the first factory outlets in Poland to incorporate scent marketing into its promotional activities. Customers were captivated by the aromas of fresh fruit and flowers. The clothing center's managers focused on scent (following Western trends) because they wanted to positively influence their customers , who would memorize the brand and return. They decided to engage the sense of smell, as scent attracts attention. This leads to stronger long-term memory, which in turn leads to greater brand recognition and loyalty to the company. Advantages of aroma marketing In the last decade, aroma marketing was slowly gaining recognition. Once its importance was recognized, companies began to emerge, focusing on scenting retail spaces, among other areas. Numerous scientific reports confirmed the wisdom of this approach. The benefits of scenting environments can be summarized in one breath: it improves customer well-being, builds a lasting bond with the brand, prolongs the time it takes to leave the store, and increases the number of goods purchased . Selection of scents and their intensity Needs, location, and situation determine the selection and intensity of fragrances. It's essential to find a balance between the character of the space to be scented and the fragrance itself. For there's power in subtlety . Fragrance concentration is most often set at a level slightly below or above the conscious awareness of the people in the scented space. A delicate, barely perceptible scent creates a positive image of the space, improves mood, and helps eliminate the feeling of wasted money. In the Sosnowiec shopping center, fragrance was automatically sprayed (after selecting the fragrance intensity) from small, battery-powered devices. The aroma of energizing melons wafted from the entrances, leading to individual passages. During the three-day promotional campaign, it wasn't just the scents that appealed to the senses. Several thousand fresh flowers delighted the eye. A jazz band provided a sonic experience. Restaurant staff provided delicacies for the taste buds. Afterward, guests could relax and unwind on comfortable sofas. What was the purpose of these treatments? Customers were supposed to feel at ease, almost like they were at home, and they were supposed to shop more extensively. The multisensory experience was intended to increase the number of people visiting the shopping center.