The potential lies in the nose – base your marketing plans on the sense of smell

Aromamarketing is a growing field of marketing based on the richness of scents. Numerous scientific studies unequivocally confirm the enormous impact a properly selected scent has on sales effectiveness. Our brains register millions of messages every day. A vast majority of them escape our conscious awareness. We select only the most important information, marginalizing the rest. We may not be aware of it, but only olfactory sensations reach us in passing, in passing. They are not filtered in any way. They affect us instinctively, stimulating our subconscious . The only sense connected to the limbic system Smell is the only sense connected to the human limbic system, which is responsible for generating emotions. This advantage should be utilized by anyone who wants to be permanently embedded in the memories and emotions of their customers. Benefits for trade Research by Dr. Anja Stohr from the University of Dresden has provided practical solutions. Through the use of scent marketing:

• company turnover increases by 6%,
• the willingness to shop increases by 14.8%,
• the time a customer spends in a store, salon, restaurant, etc. increases by 15.9%.

Branding campaign success A branding campaign will be highly effective if more than one sense is engaged. Until now, only the sense of sight has been exploited. Martin Lindstrom argues that three-quarters of our emotions are triggered by scent, as it's the sense of smell that most strongly influences our feelings . Uniting the senses Over 80% of all commercial information is based on the human eye. When we add hearing, the second most frequently used sense in advertising, the effect is 10% greater. What happens when we also rely on smell?