Turn scent into success – scent advertising is a weapon in the modern battle for customers

Whether you're a car dealer or manufacturer, a restaurant owner or a banker, your goal is to effectively sell your brand and strengthen the relationship with your consumer. You can enhance the customer experience by leveraging the power of scent. You usually care about your three senses – sight, hearing, and touch. Why do you ignore the most emotional sense, smell? Smell is responsible for 75% of human emotional responses. Smells instantly improve our mood, increase our happiness and satisfaction, and reduce stress and apathy. Sensual scents stimulate and relax us. Aromamarketing , which draws from the universe of scents, is being utilized by a growing number of well-known companies. A series of studies conducted by respected research centers consistently demonstrates the power of scent in enhancing the experience of customers, guests, and patients. By scenting rooms, stores, exhibitions, and hospitals, you create a friendly and welcoming atmosphere. You reinforce the true feelings of your customers. At the same time, you express your brand and convey its value. Who is scent marketing for? For everyone! The scope of aroma marketing is constantly expanding. It is particularly used by: hotels and spas, spas, gyms, healthcare providers, dentists, hospitals and nursing homes, retail outlets and car dealerships, theaters, pubs and casinos, trains, cruise ships and airports, corporations, call centers and offices, real estate agencies and furniture stores. How can you benefit from this? Reasons why you should use scent in your marketing strategy:

• the scent warmly welcomes customers to your doorstep – consumers expect to be greeted by a pleasant scent because they regularly perfume their homes,
• a scented identifier will boost sales of your products – for example, a coconut scent sprayed in the swimsuit section will evoke associations with holidays; customers will immediately feel better, encouraging them to buy not only the swimsuit, but perhaps also flip-flops, suntan lotions, etc.,
• With scent, you'll stand out from the crowd – how many companies are similar to yours? Let scent set you apart from the competition,
• Thanks to the presence of scent, customers stay in such a space longer, are more willing to search, browse and spend more money; studies show that the number of people visiting a given store in a given period of time doubles when the premises are scented,
• Scent marketing improves customer satisfaction by 7% and extends the time spent in the store by 54%,
• Brand loyalty increases by 7% – customers are more likely to return because the scent evokes more pleasant memories.

Is the above list encouraging enough to give this new marketing method a chance?