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- The fleeting scent of a new MacBook captured
The desires of many Apple fans have come true. A new perfume smells like a MacBook.
New electronics. Apple. Fresh from the factory packaging. That scent. Pure delight. A blissful moment. It's been the hottest scent in recent years. The aroma of opening a new Apple product.
Australian music group
Greatest Hits commissioned a scent marketing company to capture the elusive scent of a MacBook.
The resulting fragrance is a multi-layered,
complex aroma . A combination of plastic packaging, ink from the cardboard packaging, components from inside the box (even more plastic and paper), and, of course, that gorgeous aluminum bouquet.
The resulting mixture (intended exclusively for their use) was distributed by the artists in Melbourne at an exhibition entitled "De Facto Standard" in May 2012.
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