You control the scents – you control the hearts of your customers

Patrick Suskind wrote in "Pachnidle" that whoever controls scents controls people's hearts. Marketers have thus identified (aptly enough) scent as a reliable way to reach emotions. They have turned scent into an effective weapon in the battle for customers. People <...> can close their eyes to greatness, to terror, to beauty, and they can close their ears to melodies or deceptive words. But they cannot escape scent. For scent is the brother of breath. Smell penetrates the human interior with the breath, and people cannot defend themselves against it if they want to live. And scent goes straight to the heart and there categorically decides inclination or contempt, disgust or desire, love or hatred. . Suskind must be right. Marketers and salespeople have long recognized the importance of these words. Success lies in the scent Scent is a very simple way to reach your customers' hearts. It will create emotions that trigger the desire to buy, whether intentional or impulsive. You'll increase your business's revenue. You'll influence decisions. In a sophisticated way, you'll retain customers and close the sale. By perfuming your surroundings, you'll persuade an unsuspecting buyer to linger. They'll shop around more and spend more. The role of scents in our lives What role does scent play in our lives? One word is enough. A colossal one. It warns of danger. It points the way. It triggers emotions. It improves mood, productivity, and achievement. It reduces stress, anxiety, fear, and so on. It helps with memory. It revives memories. It instantly transports us to the past. Subtle scent marketing Images, visual content, audiovisual advertising, and audio messages inundate us daily. Intrusive advertising or aggressive persuasion are no longer effective. The same applies to a promotional cup of coffee with chocolate or a stream of words, which are as important as last year's snow. You can convince an undecided customer by creating an atmosphere of luxury, elegance, and freshness through scent. You can utilize the sweet aroma of chocolate, which, of course, works well in cafés and pastry shops, as well as—be warned—in bookstores and clothing stores. A person's sense of smell develops in the first few months of life. That's why we love the scent of vanilla so much (it's associated with mother's milk and sweets). This should give you a hint. However, remember to use vanilla sparingly.