Committed aroma marketing program

Believe it or not, the main obstacle to effective scent marketing is misuse of its potential. Get involved. Monitor your scent marketing program. Create guiding concepts. Then scent will work for you. Sketch out possible scenarios to achieve success A crucial, yet often neglected, step is to create and evaluate a "before-during-after" scenario. If you're using scent marketing, say, to promote flowers in a supermarket, you need to develop two options. Set a time frame for recording sales results in an unscented environment. Then, repeat the process with a scented orientation. To satisfy your curiosity, you could completely stop scenting and see what happens. Then, answer a few questions: Did you successfully implement a scented path in your flower shop? Did you generate loyalty and repeat purchases ? Were you able to verify prices? Did you see growth or decline? The smell is already coming from the main door You might have considered promoting a fragrance through your front door, like those stores that blow cold air onto the sidewalk on a muggy day. A simple electronic meter mounted in the door will tell you if you've been successful in doing so. Have you noticed increased traffic? What's next? Scent marketing requires trained staff and appropriate products. If you don't have enough staff or product on hand, you won't be able to increase sales and capitalize on your scent marketing efforts. The results could be counterproductive, and you could end up with frustrated consumers. Analyze the situation, monitor the results Unless you're on top of things and monitoring your results, you'll never know if scent marketing is right for you. Don't dismiss this method simply because you haven't properly measured its effectiveness. The most important thing is a reliable scent delivery system and proper replacement of consumables. The decision has been made, you have to stick to it Once you've committed, you must remain committed to your strategy. Train your staff accordingly so they don't view aroma marketing as an inconvenience, but as an important element of your marketing plan.