The Smell of Las Vegas

Key Las Vegas institutions, in collaboration with a leading scent marketing company, have created a unique scent for one of the world's most entertaining cities. An original idea The Las Vegas signature scent is a unique tool for promoting the city. The idea was conceived by the City of Las Vegas and the Las Vegas Airport. One scent encompasses everything the city is known for. The Fragrance Marketing Institute was responsible for creating the fragrance. Smell is the perfect medium According to Harald H. Vogt, founder of the Institute, scent is the perfect medium to capture and spread the soul of a city. The scent of Las Vegas defines a world-class brand and adds a whole new dimension to it. Imagine landing at the airport. Just by smelling it, you know what city you've arrived in. A powerful sense of smell will create long-lasting memories that will be instantly evoked by the olfactory calling card of Las Vegas.