The Smell of a New Car – A Timeless Classic

You're probably familiar with that exhilarating feeling when buying a new car. While it can be stressful, you feel a sense of relief and satisfaction when you first get behind the wheel of the vehicle. The satisfaction of your purchase is even greater when you smell that unmistakable scent. The smell of a new car.

What exactly is that new car smell that so many of us adore? According to car manufacturers, this aroma is a mixture of volatile organic compounds (VOCs) like rubber, plastic, leather, and other components from which cars are made. These compounds release molecules into the air, which, when they reach boiling point, create a distinctive odor. What would a new car be without that distinctive scent? Vehicle manufacturers know the desires of buyers well, so they carefully balance the desired aroma of a new car. Unfortunately, data shows that 90% of the new car smell fades within a month of purchase. Some people find the aroma so appealing that they try to replicate it in older vehicles. Many manufacturers offer ready-made fragrance samples, thus diminishing the nostalgic feeling of that first "sniff." Air Aroma collaborates with car dealerships to create fragrance logos that will then be released in showrooms, cars, and at car shows. The scent of a new car reflects the fresh and luxurious character of a new car. By creating fragrances, Air Aroma allows its customers to experience the same style and elegance when they enter the showroom and purchase a car. Smell is one of the most powerful human senses. By scenting showrooms, shows, and vehicles, brands create the ultimate shopping experience. Air Aroma's partners include some of the world's largest automotive brands: Mercedes-Benz, Lincoln, Lexus, and Nissan. Each fragrance logo represents the brand's values ​​and communicates the message it wants to convey to its customers. For example, Mazda worked closely with Air Aroma to create a warm and pleasant scent that will put customers in a good mood when they enter the showroom. Warm fragrance notes, such as sandalwood, strengthen the mind, relax, and soothe. Choosing a new car can be stressful, so diffusing relaxing scents is recommended to calm the buyer's mind.