The scent promotes a Polish employer

Capgemini used aroma marketing as a promotional tool. A mint theme was chosen. Offices, job fair booths, and bus stops were scented with mint. Capgemini is the first company in Poland to use scent marketing to strengthen its employer-friendly image. The campaign, titled "Feel Mint for Capgemini," aimed to increase company recognition and motivate employees. The internal program began in July. Employees were tasked with creating slogans for the external campaign. Three of them were recognized: "There will be mint between us," "Would you MINT upgrading your career?", and "Drink mint. Feel the taste. Awaken your thoughts. Conquer the world." In October, the slogans appeared on billboards and city lights. They were aimed at future candidates—students, graduates, and qualified professionals. The scent of mint promotes the company's activities Mint could be seen, smelled, and even eaten. Outdoor advertising was scented with mint. Mint candies, lemonade, and potted plants were distributed at job fairs. Live plants were donated to career offices and student organizations, which then served as a reference point at university recruitment meetings. Mint themes also accompanied events in which the company participated: the Scandinavian Summer Cinema, the Katowice Business Run, and the Capgemini Challenge workshop series. The campaign spread across social media, primarily on Facebook and Instagram, where photos were tagged with the hashtag "feel the mint." Advertisements on recruitment portals encouraged applications. Student meetings called "Haven for Mint" were organized, during which students could benefit from expert consultations and test their skills in interviews with recruiters. Activities in the area of ​​aroma marketing confirmed that Capgemini is the first-choice company to which it is worth sending applications and where you can develop , as emphasized by Magdalena Dorożyńska, Employer Branding Lead.