A Scented Business Card – 5 Quick Tips for Jewelry Stores

If used wisely, scent can be a powerful sales tool. However, it's important to be mindful and watch out for the pitfalls of inappropriately perfuming your surroundings. Representatives from Air Essentials, a company specializing in fragrance equipment, have provided five quick tips for all jewelry store owners. How can you ensure your fragrance enhances the positive customer experience? How can you avoid overdoing it? You'll find the answers below. 1. Match the scent to the character of the place You definitely don't want to smell like leather in a fish restaurant. Your brain will immediately react, "Something's not right here." Don't let customers in your shop feel the same way. 2. Forget shortcuts Cheap plug-ins like Glade won't achieve the luxurious effect you're aiming for. Their scent will likely remind customers of cleaning. 3. Spray fragrance sparingly Your biggest enemy is overdoing it. Using more fragrance than necessary is a mistake. Stores constantly turn up the volume of diffusers because staff quickly become accustomed to the scent and no longer detect it. Think about what will happen when a customer walks into such a place... 4. Get some fresh air The best way to assess the intensity of odors in your store is to step outside and breathe deeply. If you're constantly indoors, you'll never be able to assess how your store smells. 5. Mix and match Even though vanilla is an incredibly popular scent, never use this note—or any other—in isolation. Instead, aim to creatively blend different aromas.