The scented showcase of a Polish language school

Poland's largest language school is a pioneer in its industry in the field of aroma marketing. Scent served as a building block to enhance its image. The British School's management focused on scent marketing to create a unique brand identity and emphasize the unique character of the school network. Initially, the focus was on the most prestigious branches in the country, before later expanding the scent to all schools, ensuring a consistent atmosphere everywhere. Melon and mint among a thousand compositions The selection of the appropriate fragrance was preceded by detailed consultations on expectations, an analysis of the school's vision and character, and prototype testing at the British School. The school was distinguished by a unique aroma based on two distinct notes:

1. a strong and refreshing blend of lemongrass and subtle mint ,
2. the aroma of delicate melon, bringing well-being and a friendly atmosphere.

Smell and recruitment effectiveness The first trials were conducted in the central unit. For two months, during the new enrollment period, prospective students inhaled a subtle orange scent. What were the results of these efforts? 16% more students enrolled in the school than the year before, when the rooms weren't scented. Moreover, according to a survey conducted at the time, up to 90% of students claimed that the particular scent caught their attention. There was only one possible next step. The school owner decided that the facilities would be scented not only during the enrollment process. A different scent permeated the office, and a different one permeated the classrooms, where students needed to be more focused. Smell is a sales lever The scent emphasized the uniqueness of this particular language school. Strictly sales-oriented scents were abandoned. This move paid off. The language brand became a self-perpetuating sales machine.