Scents as a way to retain customers

Have you ever wondered how to keep customers in your establishment longer? Attractive discounts and a clean look aren't everything. An effective tool for retaining customers is scenting the surroundings.

Encourage customers to stay longer with scent.

How does scent increase the time spent in a venue?

In an age of ubiquitous competition, attracting customers is already quite complicated. Thinking about keeping them browsing for longer becomes a secondary consideration. But the longer a customer stays with you, the more likely they are to buy something. The time a customer spends in a store is a key element of any business. It defines how they perceive your brand and how they interact with it. By passing more shelves and spending more time browsing, a customer may come across something they desire. One recent study shows that there's a strong correlation between how long a consumer spends in a store and how that influences their willingness to buy.

“If you extend your customer’s visit by 1%, you might see a 1.3% increase in sales.”

Customers spend more time in scented spaces because they feel more comfortable. The average customer stay in a pleasantly scented establishment increases by 15 minutes. Waits, for example, in the checkout line, pass more quickly because scents have a calming and comforting effect. Furthermore, scents increase levels of satisfaction and contentment.

Facts and studies that confirm the effectiveness of fragrances

One French restaurant used fragranced rooms. On days when the fragrance was used, customers spent 16% more time and spent 21% more money than on days when the fragrance was not used. Dunkin Donuts experienced a 16% increase in store traffic when the fragrances were used. Coffee sales also increased by 29%. Shopping malls see higher traffic in their cafes when they scent their premises with the scents of coffee and chocolate.