A sign of our times – a pleasant scent, the basis of business

Did you know that nearly 90% of customers admit that unpleasant odors put them off? They won't visit your store, restaurant, or hotel if they're greeted at the door by an offensive odor. This will also shorten their visit... Today, it's not just visual details that matter. The previously underappreciated sense of smell is starting to take the lead. And this is especially important when it comes to competing for customers. Smell is a valuable element of the image More and more industries are attaching importance to scent. Research and analyses prove that the sense of smell cannot be ignored. Scent marketing in retail, food service, and hospitality should come as no surprise. After all, pleasant aromas bring relaxation, improve mood, provide a sense of security, and guarantee high quality. A company that values ​​customer feedback will consider scenting its spaces as a key element of its image. The numbers confirm this – 70% of respondents stated that a pleasant scent attracted them to a store, and a similar number of hotel guests admitted that a pleasant interior scent was important to them. Furthermore, 90% of consumers have left a property due to unpleasant odors, and over 40% of guests declared they would not rent a room if it smelled bad.