In the UK, speed dating has taken on a whole new dimension. You can choose your partner by their scent. Simply put a pa
When a home for sale smells good, you have a better chance of someone buying it. Studies have shown that when a home ha
Why is it scent, rather than sound or image, that is more permanently etched in memory? What role does the subconscious
Myrrh oil has been used since ancient times to prepare rinses for gingivitis and canker sores. The oil warms and relaxe
Two advertising agencies in Brazil have developed a scented billboard that is designed to kill mosquitoes responsible f
A Dutch designer has a solution for those who can't spray perfume due to allergies. She's invented decorative jewelry t
Scents create atmosphere. They create impressions of a given place. They evoke memories. They invite return visits. Pro
Aromamarketing is a cutting-edge concept that supports brands and companies in creating, building, showcasing, and refr
Joy Milne from Scotland was able to "smell" Parkinson's disease in her husband before symptoms became apparent. This of
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