An analysis conducted by Arylessence (an American company that creates custom fragrances) showed that color and scent t
The next time you walk through the door of a bank, take a deep breath. Your financial institution is sending you a mess
How do you distinguish your brand from hundreds of others? How do you increase sales? How do you gain a competitive adv
Men prefer the smell of petrol and frying bacon to the smell of a newborn baby, a British survey reports.
The survey
Synthetic fragrance oils are an affordable alternative to essential oils. They have little in common with health benefi
The desires of many Apple fans have come true. A new perfume smells like a MacBook.
New electronics. Apple. Fresh fro
Smell is one of the oldest and most primitive human senses. The olfactory system begins functioning in utero. As a pers
A study by researchers from Leiden University in the Netherlands is the first to demonstrate the impact of scent on int
To replace the smell of plastic, Pepsi patented an innovative, scented cap.
Pepsico, concerned about the intense smel
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
